Wednesday, January 30, 2008

Elements of a Proposal

First of all, you must decide if the proposal will be an Internal (within your organization) or External (outside your organization). Consider whether it is a solicited (someone requested it) or unsolicited (has not been requested). Some common sections/elements in a proposal are as follows:

*Cover letter (external) or cover memo (internal)

*Introduction - indicate purpose, mention prior contact with the recipient, say something good about your company and give an overview of the content of the proposal.

*Background - discuss the problem that has brought about the proposal.

*Proposal - State what exactly what it is you are proposing to do and not do.

*Benefits - Discuss the benefits or advantages of completing the project.

*Procedure - Discuss how you will go about completing the project.

*Results - Discuss what the finished product will look like and how it will work.

*Feasibility - Discuss the likelihood of the full benefits of the project

*Schedule - Provide a schedule, timeline of how long the project will take.

*Qualifications - List your company's qualifications (education, degrees, experience, licenses, certifications, etc.)

*Costs and Fees - Itemize the costs with a breakdown of all expenses.

*Closing - Create a closing the proposal where you summarize and try to get the reader to consider accepting your proposal.

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