February 28, 2008
Ms. Janie Santoy
Instructor, Technical Business Writing
Texas State Technical College
Dear Ms. Santoy:
The key to applying good makeup is to first have a thorough knowledge of the basic steps of application. In today’s busy world, we women often don’t have the time to spend on applying makeup. Well, I’m here to tell you that you don’t need a lot of time to be able to apply simple, yet professional makeup.
With the hustle and bustle of everyday life and children, many women don’t have the time each morning to apply makeup. What women want is a process that is simple and quick. With over 10 years experience as an amateur makeup artist, I am qualified to teach women to apply makeup in a simple, yet professional manner in a matter of minutes. All it would take each morning to look great is 10 minutes!
I would like to request your permission to proceed with my proposal to create a set of instructions for the everyday woman who wants to look good but doesn’t want to spend a whole lot of time doing it. If you have any questions regarding my proposal, please do not hesitate to contact me at (956) 793-9000.
Sincerely,
Loretta C. Salinas
Loretta C. Salinas
Amateur Makeup Artist
Monday, February 25, 2008
Saturday, February 23, 2008
Different Elements in Instructions
The following are common elements used in Instructions:
1. Introduction
2. Background
3. Equipment and Supplies
4. Instructions section
5. Individual sections on main tasks
6. Supplementary information/discussion items
At the beginning of the instructions you need to determine the following:
1. Audience and situation
2. Number of tasks
3. Best approach to take
4. Groupings of tasks
1. Introduction
2. Background
3. Equipment and Supplies
4. Instructions section
5. Individual sections on main tasks
6. Supplementary information/discussion items
At the beginning of the instructions you need to determine the following:
1. Audience and situation
2. Number of tasks
3. Best approach to take
4. Groupings of tasks
Sunday, February 10, 2008
Plan Design - Activity 3
Headings -I will use larger fonts, bold and underlined headings in a different color.
Lists - I will use bulleted lists with a lead in paragraphs for some of the sections.
Graphics & Tables - I will use several pictures (sample logos, artwork, signs) throughout the brochure to show examples of different capabilities and services offered.
Highlighting - I will use alternate fonts and drop shadow effects to highlight some of the graphics. I will also use bold colors to show more effect and create emphasis on some of the items.
Lists - I will use bulleted lists with a lead in paragraphs for some of the sections.
Graphics & Tables - I will use several pictures (sample logos, artwork, signs) throughout the brochure to show examples of different capabilities and services offered.
Highlighting - I will use alternate fonts and drop shadow effects to highlight some of the graphics. I will also use bold colors to show more effect and create emphasis on some of the items.
Thursday, February 7, 2008
PROPOSAL:
BROCHURE FOR MJ SCREEN PRINTING & EMBROIDERY
Introduction
I am a Technical Business Writing student at TSTC. The following is a proposal to develop a brochure for your company that will highlight your services and help expand your clientele.
I am a Technical Business Writing student at TSTC. The following is a proposal to develop a brochure for your company that will highlight your services and help expand your clientele.
Background
Due to the recent decline in your sales, a brochure detailing your services will help to promote your services and bring you new clientele and, in turn, increase your sales.
Due to the recent decline in your sales, a brochure detailing your services will help to promote your services and bring you new clientele and, in turn, increase your sales.
Proposal
The purpose of this brochure is to increase your clientele and expand your services to the entire Rio Grande Valley. I will focus on promoting the following:
· Logos
· Embroidery
· Car graphics
· Signs
· Digital graphics
The purpose of this brochure is to increase your clientele and expand your services to the entire Rio Grande Valley. I will focus on promoting the following:
· Logos
· Embroidery
· Car graphics
· Signs
· Digital graphics
Benefits & Feasibility
· Increased sales
· Customer diversity
· Increased income
· More exposure
Description of the Brochure
This brochure will detail your services (Logos, Embroidery, Car graphics, Signs, Digital graphics).
Method, Procedure, Theory
I will use various graphics programs and the skills I have acquired in my Technical Business Writing course to design a state-of-the-art brochure that your staff will be proud to distribute and which will ultimately lead to increased sales for your business.
Qualifications
Student in Technical Business Writing Class
Associate of Applied Science Degree in Automated Office Technology from Texas State Technical College (Double majors in Legal Assistant & Administrative Assistant)
Experienced in designing brochures for previous employer
Schedule/Projected Timeline
The timeline below outlines the projected time for completion of this project:
February 7 - Analyze design
February 10 - Plan design
February 14 - Design & finish brochure
Cost/Resources
Since I am a student wishing to gain experience, I am willing to do this at no cost to you.
I will utilize the following:
· Corel Draw
· Microsoft Word
· Photoshop
Conclusion
Thank you for your consideration. I look forward to hearing from you with permission to proceed with this project.
Student in Technical Business Writing Class
Associate of Applied Science Degree in Automated Office Technology from Texas State Technical College (Double majors in Legal Assistant & Administrative Assistant)
Experienced in designing brochures for previous employer
Schedule/Projected Timeline
The timeline below outlines the projected time for completion of this project:
February 7 - Analyze design
February 10 - Plan design
February 14 - Design & finish brochure
Cost/Resources
Since I am a student wishing to gain experience, I am willing to do this at no cost to you.
I will utilize the following:
· Corel Draw
· Microsoft Word
· Photoshop
Conclusion
Thank you for your consideration. I look forward to hearing from you with permission to proceed with this project.
Tuesday, February 5, 2008
EVALUATION OF BROCHURES
BROCHURE #1
Page Design - Different fonts and font colors are used to make design format look consistent.
Headings - Headings are bolded to help sections stand out.
Lists - A list is used for the years and high schools, as well as to list sponsors
Graphics & Tables - Different pictures are used with borders/shadows to help them stand out better.
Highlighting - Q&A sections are italicized as well as at an angle to help them stand out. Different colors and fonts are used.
BROCHURE #2
Page Design - Different color and border is used. Good page design with white lettering on black background to help it stand out.
Headings - Bolded and in red color with headings having larger fonts to help sections stand out. Uses first level headings with sub-headings being smaller.
Lists - Uses a mix of bulleted lists and numbered lists.
Graphics & Tables - Pictures are used to highlight different sections.
Highlighting - Shadow fonts, borders italicized items and alternate fonts are used to highlight items.
Page Design - Different fonts and font colors are used to make design format look consistent.
Headings - Headings are bolded to help sections stand out.
Lists - A list is used for the years and high schools, as well as to list sponsors
Graphics & Tables - Different pictures are used with borders/shadows to help them stand out better.
Highlighting - Q&A sections are italicized as well as at an angle to help them stand out. Different colors and fonts are used.
BROCHURE #2
Page Design - Different color and border is used. Good page design with white lettering on black background to help it stand out.
Headings - Bolded and in red color with headings having larger fonts to help sections stand out. Uses first level headings with sub-headings being smaller.
Lists - Uses a mix of bulleted lists and numbered lists.
Graphics & Tables - Pictures are used to highlight different sections.
Highlighting - Shadow fonts, borders italicized items and alternate fonts are used to highlight items.
PROPOSAL-Revised
PROPOSAL:
BROCHURE FOR MJ SCREEN PRINTING & EMBROIDERY
BROCHURE FOR MJ SCREEN PRINTING & EMBROIDERY
The following is a proposal to develop a brochure that will help you expand your business to include clientele from the surrounding cities in the Rio Grande Valley. This proposal contains information on the contents of the proposed brochure, the audience and purpose, cost and my schedule to complete this project.
Audience and Purpose
The brochure will detail all your services available for anyone wanting high quality designs, T-shirts, logos, etc. at low costs.
Description of the Brochure
This brochure will detail your services such as logo design, embroidery, political signs, school T-shirts, car vinyl design and application, etc.
Qualifications
Student in Technical Business Writing Class
Associate of Applied Science Degree in Automated Office Technology from Texas State Technical College (Double majors in Legal Assistant & Administrative Assistant)
Experienced in designing brochures for previous employer
Cost
Since I am a student wishing to gain experience, I am willing to do this at no cost to you.
Projected Timeline
The timeline below outlines the projected time for completion of this project:
February 7 - Analyze design
February 10 - Plan design
February 14 - Design & finish brochure
Sunday, February 3, 2008
Proposal Cover Letter
Loretta C. Salinas
3201 Lazy Palm Dr. North
Harlingen, TX 78552
February 3, 2008
Mr. Mario Maya, Owner
MJ Screen Printing & Embroidery
240 E. Stenger
San Benito, TX 78586
Dear Mr. Maya:
Thank you for meeting with me on Friday to discuss my idea for designing a brochure for you to help you expand your services to other school districts in the Rio Grande Valley area. As I mentioned to you in our meeting, we will use the latest graphics technology to design a bright and innovative brochure that you can send to all Valley schools.
Attached, you will find my detailed proposal with all the necessary information regarding timeline schedules, cost, etc. I hope that my proposal meets with your approval. Thank you for your consideration, and I look forward to hearing from you soon. You may contact me during business hours at (956) 793-9000
Sincerely,
Loretta C. Salinas
Technical Writer/Graphic Designer
3201 Lazy Palm Dr. North
Harlingen, TX 78552
February 3, 2008
Mr. Mario Maya, Owner
MJ Screen Printing & Embroidery
240 E. Stenger
San Benito, TX 78586
Dear Mr. Maya:
Thank you for meeting with me on Friday to discuss my idea for designing a brochure for you to help you expand your services to other school districts in the Rio Grande Valley area. As I mentioned to you in our meeting, we will use the latest graphics technology to design a bright and innovative brochure that you can send to all Valley schools.
Attached, you will find my detailed proposal with all the necessary information regarding timeline schedules, cost, etc. I hope that my proposal meets with your approval. Thank you for your consideration, and I look forward to hearing from you soon. You may contact me during business hours at (956) 793-9000
Sincerely,
Loretta C. Salinas
Technical Writer/Graphic Designer
Proposal
PROPOSAL:
BROCHURE FOR MJ SCREEN PRINTING & EMBROIDERY
The following is a proposal to develop a brochure that will help you expand your business to include clientele from the surrounding cities in the Rio Grande Valley. This proposal contains information on the contents of the proposed brochure, the audience and purpose, my schedule to complete this project, my company’s costs and charges, and our qualifications to produce a high-quality finished brochure.
Audience and Purpose
The brochure will be designed mainly for school districts since 90 percent of your business is received from the San Benito school district, but may also be used by anyone else wishing to get high quality designs, T-shirts, logos, etc. at low costs.
Description of the Brochure
This brochure will detail your services such as logo design, embroidery, political signage, school T-shirts, car vinyl design and application, etc. The brochure will be printed on high quality paper with the bright and vibrant colors available on today’s market. The brochure will be the standard 3-fold 8.5” X 11” brochure with easy-to-read lettering.
Graphics
· Pictures of T-shirts with completed designs
· Car graphics
· Political signage
· Insert of a digitally printed bookmark
BROCHURE FOR MJ SCREEN PRINTING & EMBROIDERY
The following is a proposal to develop a brochure that will help you expand your business to include clientele from the surrounding cities in the Rio Grande Valley. This proposal contains information on the contents of the proposed brochure, the audience and purpose, my schedule to complete this project, my company’s costs and charges, and our qualifications to produce a high-quality finished brochure.
Audience and Purpose
The brochure will be designed mainly for school districts since 90 percent of your business is received from the San Benito school district, but may also be used by anyone else wishing to get high quality designs, T-shirts, logos, etc. at low costs.
Description of the Brochure
This brochure will detail your services such as logo design, embroidery, political signage, school T-shirts, car vinyl design and application, etc. The brochure will be printed on high quality paper with the bright and vibrant colors available on today’s market. The brochure will be the standard 3-fold 8.5” X 11” brochure with easy-to-read lettering.
Graphics
· Pictures of T-shirts with completed designs
· Car graphics
· Political signage
· Insert of a digitally printed bookmark
Technical Background
· Adobe Illustrator
· Photoshop
· Corel Draw
· Print Shop
Brochure outline
A. Screen Printing Services:
1. T-Shirts
2. Political Signs
B. Embroidery Services
1. T-Shirts
2. Hats/Caps
3. Jackets
C. Digital Graphics
1. Banners
2. Vinyl
3. Decals
D. Pricing
E. Special Discounts
Qualifications
Over 10 years experience
Associate of Applied Science Degree in Digital Imaging Technology from Texas State Technical College
Experienced artists who can do drawings and charts
Staff required to attend upgrading seminars to keep abreast of the latest technology
Detailed resumes of me and my staff are available upon request.
Cost
We calculate the cost to develop this brochure by assuming 5 hours of writing time at $50.00 per hour. Designing, editing, graphics, and labor we calculate at 10 hours at $35.00 per hour, and the printing of the brochures (10,000 @ $1.75 ea):
Research (5 hrs @ $50.00/hr) = $250
Designing, editing, graphics, labor (10 hr @ $35.00/hr) = $350
Printing (10,000 brochures @ $1.75 ea) = $17,500
TOTAL = $18,100
Our company will be responsible for correcting any errors found in the initial draft or in later drafts. This includes correcting typographical errors or making any improvements.
Equipment Used
We will use the latest technology printer available. (VersaCAMM® SP-300V & SP-540V)
The VersaCAMM® is the perfect high-performance production tool for creating colorful decals, labels, banners, posters, vehicle and floor graphics, apparel decoration and just about any sign imaginable. Based on the Roland’s acclaimed 4-color printing and contour cutting technology, the VersaCAMM achieves a maximum print speed of 114-square-feet per hour (SP-540V) and operates unattended – delivering 1440 x 1440 dpi printing and precision contour cutting together in one easy step. With an advanced media handling system, it produces brilliant, photorealistic graphics on a full range of coated and uncoated media using ECO-SOL MAX ink. To further ensure top performance, the VersaCAMM comes with VersaWorks™, Roland’s own custom software RIP. – www.rolandvga.com
Projected Timeline
The timeline below outlines the projected time for completion of this project:
February 8
Proposal approved and begin work.
February 22
Design team completes 1st draft. Sent to Mr. Maya for review.
March 1
Design team completes 2nd draft. Sent to Mr. Maya for review. Correct problems and send back to design team for revisions.
March 15
Design team completes 3rd and final draft. Sent to Mr. Maya for review. Correct problems and send back to design team for final revisions.
March 22
Final copy sent to Mr. Maya
March 30
Deadline for final approval
April 1
Brochure order is sent for printing
Proposal Audience - Revised (New)
1. Describe your intended audience---who are these readers?
Owner of MJ Screen Printing & Embroidery, Mr. Mario Maya
2. Describe your intended audience in terms of the organization they work for and their position or title.
Mr. Maya is the sole owner of MJ Screen Printing & Embroidery and has been in business for over 20 years.
3. Describe your intended audience in terms of their occupation, profession, or field.
Mr. Maya has been in business and servicing the people of San Benito for over 20 years and has extensive experience in the operation of his business.
4. Describe your intended audience in terms of their needs for or interest in the information you plan to include in this writing project.
Even though his business is currently successful, it is Mr. Maya’s responsibility to ensure that things stay that way and to try to figure out ways to expand to other areas other than just the San Benito area. The information in this proposal will detail different ways for him to be able to do just that while not investing too much capital.
5. Describe how your intended audience will use the information you include in this writing project.
Mr. Maya will review the proposal and hopefully decide that I can offer some creative ways for his business to continue thriving and not spend too much money doing it.
6. Describe the technical background of your intended audience---what do they know and not know about your topic? What are their technical limitations in relation to this writing project?
Mr. Maya is currently not privy to the latest technology available for his type of business. He has had the current equipment for over ten years. I will outline for him in my proposal the different and most current types of computer design programs that will help cut his design time in half. Also, I will outline for him the different types of printers and embroidery machines available to help upgrade his current set up.
Owner of MJ Screen Printing & Embroidery, Mr. Mario Maya
2. Describe your intended audience in terms of the organization they work for and their position or title.
Mr. Maya is the sole owner of MJ Screen Printing & Embroidery and has been in business for over 20 years.
3. Describe your intended audience in terms of their occupation, profession, or field.
Mr. Maya has been in business and servicing the people of San Benito for over 20 years and has extensive experience in the operation of his business.
4. Describe your intended audience in terms of their needs for or interest in the information you plan to include in this writing project.
Even though his business is currently successful, it is Mr. Maya’s responsibility to ensure that things stay that way and to try to figure out ways to expand to other areas other than just the San Benito area. The information in this proposal will detail different ways for him to be able to do just that while not investing too much capital.
5. Describe how your intended audience will use the information you include in this writing project.
Mr. Maya will review the proposal and hopefully decide that I can offer some creative ways for his business to continue thriving and not spend too much money doing it.
6. Describe the technical background of your intended audience---what do they know and not know about your topic? What are their technical limitations in relation to this writing project?
Mr. Maya is currently not privy to the latest technology available for his type of business. He has had the current equipment for over ten years. I will outline for him in my proposal the different and most current types of computer design programs that will help cut his design time in half. Also, I will outline for him the different types of printers and embroidery machines available to help upgrade his current set up.
Introductory Letter - Revised (New)
Loretta C. Salinas
3201 Lazy Palm Dr. North
Harlingen, TX 78552
February 3, 2008
Mr. Mario Maya, Owner
MJ Screen Printing & Embroidery
240 E. Stenger
San Benito, TX 78586
Dear Mr. Maya:
Thank you for meeting with me on Friday to discuss my idea for designing a brochure for you to help you other cities in the Rio Grande Valley area. As I mentioned to you in our meeting, there are several new design programs areas that can help to increase your business clientele while not having to invest too much capital.
Attached, you will find my detailed proposal which compares your current setup with my proposed setup, as well as the benefits of upgrading, how I will accomplish this, a detailed timeline as to how long it will take, and the outcome and projected results.
Thank you for your consideration and you may contact me during business hours at (956) 793-9000
Sincerely,
Loretta C. Salinas
Technical Writer/Graphic Designer
3201 Lazy Palm Dr. North
Harlingen, TX 78552
February 3, 2008
Mr. Mario Maya, Owner
MJ Screen Printing & Embroidery
240 E. Stenger
San Benito, TX 78586
Dear Mr. Maya:
Thank you for meeting with me on Friday to discuss my idea for designing a brochure for you to help you other cities in the Rio Grande Valley area. As I mentioned to you in our meeting, there are several new design programs areas that can help to increase your business clientele while not having to invest too much capital.
Attached, you will find my detailed proposal which compares your current setup with my proposed setup, as well as the benefits of upgrading, how I will accomplish this, a detailed timeline as to how long it will take, and the outcome and projected results.
Thank you for your consideration and you may contact me during business hours at (956) 793-9000
Sincerely,
Loretta C. Salinas
Technical Writer/Graphic Designer
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